Why Jay Heinrichs Wrote "How To Argue With A Cat: A Human's Guide To The Art Of Persuasion" | A 'Behind The Pages' Film

Find out why Jay wrote "How To Argue With A Cat". Narrated by Holly Payne, we tell our story of how the idea for the book began, inspired by the teachers and students of America and brought to life by cats.

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 Link to YouTube - Why Jay Heinrichs Wrote "How To Argue With A Cat"

Presenter: Holly Payne | Guest appearance: Esther Payne | Written by Jay Heinrichs | Directed/Edited by Natalie Palmer-Sutton

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Penguin | Penguin Random House | Rodale 

Natalie SuttonComment
JAY HEINRICHS ON PERSUASION | BBC RADIO 4 | HOW TO ARGUE WITH A CAT: A HUMAN'S GUIDE TO THE ART OF PERSUASION
JAY HEINRICHS |BBC RADIO 4 | PERSUASION | HOW TO ARGUE WITH A CAT |INTERVIEW 1.JPG
JAY HEINRICHS |BBC RADIO 4 | PERSUASION | HOW TO ARGUE WITH A CAT |INTERVIEW 2.JPG
JAY HEINRICHS |BBC RADIO 4 | PERSUASION | HOW TO ARGUE WITH A CAT |INTERVIEW 3.JPG

It was great to hear Jay being interviewed by Justin Webb on BBC Radio 4 Today show this morning. Jay spoke of his passions for the art of traditional rhetoric, originally practised by Aristotle, being utilised more amongst English schools.  Students in the USA are widely taught this important linguistic tool as the American curriculum undergoes a huge revival in the art of rhetoric.

Jay talks of the benefits children gain when taught the tools of rhetoric. Within a modern context, the tools are not only beneficial to navigate through difficult situations, but also allow us to be "innoculated" against forms of manipulation widely used in politics and other situations we find ourselves evaluating on the spot.  

He talks of the new book, "How To Argue With A Cat: A Human's Guide To The Art Of Persuasion", which has been widely requested by American schools to be a simple introduction to the art of rhetoric. Hearing these calls, Jay has readily obliged!

Out tomorrow, the book is already smashing sales and fast becoming No 1 across different categories on Amazon.

If you can argue with a cat, you can argue with anyone.

Hear the interview in the link above (at 2:20:54) - only available for 30 days

Click below to watch the animation

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Natalie SuttonComment
THE BOOK CATS ARE TRYING TO BAN: HOW TO ARGUE WITH A CAT: A HUMAN'S GUIDE TO THE ART OF PERSUASION

This is the book your cat won't want you to read.

Cats are the masters of persuasion...they can get you to do almost anything without saying a word. Until now.

Stealing and revealing the persuasion secrets of cats and drawing upon the ancient masters of rhetoric, this book gives you the tools to deal with the most difficult of people and argue like a pro. For if you can argue with a cat, you can argue with anyone.

But cats are not happy...

How To Argue With A Cat: A Human's Guide To The Art of Persuasion, by New York Times best selling author Jay Heinrichs & Illustrated by Natalie Palmer-Sutton. Find out more at http://www.persuasivecat.com/ Buy the book here https://www.amazon.co.uk/How-Argue-Ca... :)

Perfect gift for cat-lovers | Book on Persuasion | Ancient rhetoric | How To Win Arguments | Angry Cats | When Cats Get Angry | Problem Cat | Stubborn Cat |  Cat Gifts | Cat Lover


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Natalie SuttonComment
How Cats Saved Christmas

Jay wrote a true story about cats. Natalie's two little nieces, Holly and Esther, did the voices. Then Natalie worked her video magic. Feel free to share!

#HowToArgueWithACat #cat #cats #christmas2017 #christmas2018 #catlover #giftsforcatlovers #lovecats #persuasion #howcatssavedchristmas #JayHeinrichs #NataliePalmerSutton #catlady #catman #persuasion #AChristmasStory

Natalie SuttonComment