A HUMAN'S GUIDE TO THE ART OF PERSUASION

THE BOOK CATS ARE TRYING TO BAN  

HOW TO ARGUE WITH A CAT: A HUMAN'S GUIDE TO THE ART OF PERSUASION. 

This is the book your cat won't want you to read.

Cats are the masters of persuasion...they can get you to do almost anything without saying a word. Until now. Stealing and revealing the persuasion secrets of cats and drawing upon the ancient masters of rhetoric, this book gives you the tools to deal with the most difficult of people and argue like a pro.


 

 
 
 
 
 
 
 
 
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IF YOU CAN PERSUADE A CAT...
YOU CAN PERSUADE ANYONE.

 

Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic.

This book teaches you all the tricks you need to get along with even the most stubborn adversary:

• Perfect your timing – learn exactly when to pounce

• Get your body language, tone and gesture just right

• Think about what your opponent wants – always offer a comfy lap

• Lure them in by making them think they have the power

Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and even...

The ability to herd cats.

 
 
 
 
 
 
 
 
 
 
 

WAIT.

HOW DO YOU PERSUADE A CAT?

OR PEOPLE?

 

 
 
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BUY THE BOOK

YES.

 

OUT IN THE UK |  (PRE-ORDER) FOR JUNE - USA) | SPAIN | FRANCE | CHINA TBC)

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ABOUT US

JAY AND NATALIE MET WHEN HE FELL IN LOVE WITH HER CATS...

Jay was doing a persuasion workshop at an advertising agency in London. During a break, he asked the art director, Natalie Palmer-Sutton, if he could use her office to check emails. Her walls were covered with hilarious cat drawings. Jay did persuasion. Natalie did cats. It was meant to be.

Jay wrote a simple introduction to rhetoric, the art of persuasion, focusing on the most important tools: the ones that don't require you to have any words! (Cats are very, very good at this.) Natalie then did the art. They collaborated long-distance: Jay with his two cats in New Hampshire, USA, and Natalie in London. And we're still having fun. 

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“Anyone who believes what a cat tells him deserves all he gets.”

- Neil Gaiman

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COMING SOON TO A BOOKSHOP NEAR YOU

 

JAY HEINRICHS

PERSUASION EXPERT

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Praise For Thank You For Arguing | Jay Heinrichs

A New York Times Best Seller

 
 
‘An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued’
— THe Evening standard

If you want to win people over, this book will help you succeed
— Independent

Colourful, instructive, illuminating... a romp through the rules of rhetoric
— The guardian

Jay Heinrichs knows a thing or two about arguing.
— The times

 

JOIN THE FUN

COME TO AN EVENT.

 
 
 
 
 
 
 
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JAY HEINRICHS AT THE CONDÉ NAST COLLEGE OF FASHION & DESIGN


GO FOR IT.

SEND US A TWEET.

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SAY HELLO

ON INSTAGRAM...

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CAMPAIGN

-COMING SOON-


We're seriously working hard to bring you a fun campaign for when the book launches.

No cat-naps for us!


UK | March 2018

USA | JUNE 2018

FRANCE | TBC

SPAIN | TBC

CHINA |TBC


JAY & NAT'S LIFESTYLE

LEADING UP TO THE CAMPAIGN

Hopefully after the campaign launches these figures will change.

For Jay, we hope to add watching moose while canoeing in a lakeand for Nat, sitting on sunset cliff sofa in Cornwall with Nick and a bottle of bolly. Plus more fun stuff.

We'll update the chart according to what we're up to :)

DON'T BE SHY.

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Drop us a note 

Name *
Name

EMAIL
Persuasivecat@gmail.com


 

 

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