IF YOU CAN PERSUADE A CAT,
YOU CAN PERSUADE ANYONE!
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone – from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You’ll learn to:
• Perfect your timing – learn exactly when to pounce
• Get your body language, tone and gesture just right
• Think about what your opponent wants – always offer a comfy lap
• Lure them in by making them think they have the power
The result? A happy, hopefully scratch-free, resolution.