This is the book your cat won't want you to read.
Cats are the masters of persuasion...they can get you to do almost anything without saying a word. Until now. Stealing and revealing the persuasion secrets of cats and drawing upon the ancient masters of rhetoric, this book gives you the tools to deal with the most difficult of people and argue like a pro.
Cats rank among the world's top negotiators. They get humans to do what they want, when they want. So if you could learn to persuade a cat to do what you wanted, then any human - colleague, friend, boss, partner, or even your most cantankerous relative - would bow to your magic.
This book teaches you all the tricks you need to get along with even the most stubborn adversary:
• Perfect your timing – learn exactly when to pounce
• Get your body language, tone and gesture just right
• Think about what your opponent wants – always offer a comfy lap
• Lure them in by making them think they have the power
Surprisingly simple and incredibly effective, this guide to winning arguments will lead you to healthier, happier relationships, a more successful career and even...
The ability to herd cats.
UK | USA | SPAIN | FRANCE | CHINA | TAIWAN | GERMANY |ROMANIA |
UK
USA
Jay was doing a persuasion workshop at an advertising agency in London. During a break, he asked the art director, Natalie Palmer-Sutton, if he could use her office to check emails. Her walls were covered with hilarious cat drawings. Jay did persuasion. Natalie did cats. It was meant to be.
Jay wrote a simple introduction to rhetoric, the art of persuasion, focusing on the most important tools: the ones that don't require you to have any words! (Cats are very, very good at this.) Natalie then did the art. They collaborated long-distance: Jay with his two cats in New Hampshire, USA, and Natalie in London. And we're still having fun.
- Neil Gaiman
“ ‘An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued’ ”
“If you want to win people over, this book will help you succeed”
“Colourful, instructive, illuminating... a romp through the rules of rhetoric”
“Jay Heinrichs knows a thing or two about arguing.”
We’ve been working hard.
No cat-naps for us!
UK | March 2018
USA | JUNE 2018
FRANCE | TBC
SPAIN | TBC
CHINA |TBC
For Jay, we hope to add watching moose while canoeing in a lake, and for Nat, sitting on sunset cliff in Cornwall with Nick and a bottle of bolly. Plus more fun stuff.
We'll update the chart according to what we're up to :) Still working hard.
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